I don’t regret this stance, but I also didn’t get the type of backlash other content marketers have from taking a stand. When it comes to content marketing, simply publishing content is not enough. It also sparked the reputation management industry. And the last point is an important one. Content Marketing Mistake 2: Ignoring Video A large number of corporate marketing departments are overwhelmed by demands on their time. Content marketing mistakes like this from an influencer and model can be devastating. Top 3 Worst Content Marketing Mistakes (and How to Avoid Them) Top 3 Worst Content Marketing Mistakes (and How to Avoid Them) Phil Laboon. Jumping on the bandwagon and publishing content without research, however, can have disastrous results. There are some steps you can take to stop people from stealing from you. Content marketing is one of the most popular forms of digital marketing. Which social media networks do they use and how do they use them? To avoid making content marketing mistakes and encountering pitfalls in your line of the campaign, always consider planning in advance. Don't let these 7 content marketing mistakes cripple your marketing ROI. Goals help you figure out the why behind your content. Trello makes it easy for groups to collaborate on projects without losing track of who’s working on what. If you steal other people’s content, you’re likely to receive a DMCA notice of your own. Promoting your content one time and then ignoring it is a good way to lose out on a lot of potential growth. Don’t make the mistake of forgetting the purpose of content marketing keywords: not only to instantly convert, not just to raise awareness, but to build a funnel that guides your customer unerringly to you, whether your ultimate goal is selling something, gaining traffic, or any other goals of your content marketing strategy. Avoid these content marketing mistakes at any cost. PewDiePie was recently hit with a DMCA takedown notice by Firewatch, a game he streams on his popular YouTube channel. Knowing what path you want them to follow next doesn’t guarantee that they’ll take it, but it certainly makes it easy for the people who are interested to convert into leads. Partnering with other brands to create content is a great way to leverage both of your platforms to create a win for everybody. 10 Content Marketing Mistakes to Avoid January 25, 2020 If you’re on your internet marketing A-game, or you want to improve your internet marketing strategy, you probably already know that simple keyword stuffing and paid advertising are going the way of the dinosaur. Content marketing is a long-term strategy, so your promotion should be as well. But that’s how to stop people from stealing your content. Taking a stance on such a personal subject was hard for me. It’s a lesson a company as big as Disney had to learn the hard way in 2017 about content marketing. It’s best to avoid such conflicts by ensuring that you only use content you’re authorized to use. How can we get in touch with you? This article pointed out a few others who made their own mistakes. About 90% of B2B companies alone utilize content marketing according to the Content Marketing Institute. Any studies or research you come across that counters information in this database is likely incorrect. Don’t offend these people and assume they’ll forget. Usually, content marketing drives people back to your website. If it’s underperforming somewhere, analyzing the data you have can help you identify some potential reasons why. Blogging certainly helps your business. It’s also a quick way to lose a ton of fans. Your content is going to be online, so search engine optimization (SEO) is an important consideration. Because I publish so much content, I set up a system to track each blog post’s progress. Copyright © 2020 MIND Development & Design, LLC All Rights Reserved. In The Beatles Anthology, they were asked if they have any regrets, and George Harrison replied he’s simply glad that their catalog was about love. You can also use data to generate content ideas for future use too. Disney learned this lesson the hard way when it had to cut ties with two of its popular Internet stars. If you thought you'd have a stronger online presence by now, you may be making one (or all) of these mistakes. The content landscape is far too competitive. No Plan. If you find content stolen from you, the easiest way to have it removed is to file a DMCA notice. Let's have an one-on-one conversation Doing Anything Without Clearly Defined Audiences; 2. In a guest blog post I wrote for Forbes last year, for example, I took a stance on going to college. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million Some may find it tasteless to mock a natural disaster that ruined so many lives. Of course, it’s not the end-all, be-all of statistics. Its stock dropped as its brand’s reputation for customer service was tarnished. If you’re a seasoned one, you’re already taking a walk down memory lane, remembering all the mistakes you made and the massive saves you managed that allowed you to stay in the game. Google Analytics is a great tool to check your own website traffic reports. I’ve made a few content marketing mistakes in my career. What’s your name? This is why publishing content just for the sake of publishing it or focusing on quantity over quality tends to result in poor quality content. Slack is a cloud-based messenger system that allows us to communicate securely with whomever necessary. This site uses Akismet to reduce spam. Starting this kind of fight isn’t worthwhile for either brand. The good news is: there’s still time to fix things. Before you publish any content where you take a stance, make sure it’s one you want to take. I have to find out on my own. But, if you really want your content to gain traction and get in front of people, you need to promote it. Content marketing is the backbone of every SEO marketing campaign and businesses in the digital information age are investing heavily in it. Because of Slack, I’m able to stay organized and communicate directives to my team. As a result many of them, when thinking about content for content marketing, will turn to articles and blogs; if for no other reason than the fact that they are comfortable with the format. Keep your content as appealing as possible to gain the biggest wins. This number would be even more astounding if it were true. You realize it’s bad to release a Christmas gift guide in March, but what about random events? After Pepsi’s mistake, Heineken scored a brand win by mocking the ad with an ad of their own. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Everybody wants to start a blog, run some commercials, get a podcast going, start a YouTube commercial, and be active on social. Is your content marketing strategy working for you? Being too promotional, and especially being too promotional too soon, comes across as abrasive, pushy, and it doesn’t leave people with a positive experience with your brand. You can input the exact page on any website to find detailed information on how it’s performing. It’s a great way to reach your audience and build your brand image organically. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 The best you can do is quote statistics from a reputable source. United Airlines lost consumer confidence from a PR nightmare that drove its brand into the ground. But, it does make sense to continue to share it every now and again and continue to do some targeted outreach for it. It finally became too much, and the Internet fought back with a #DeleteUber campaign. 8 Biggest Content Marketing Mistakes to Avoid. The only way to answer that question is to measure results and analyze the data available. Be sure to avoid making the same costly mistakes the brands mentioned above have. December 12, 2017 May 26, 2020 christina_beamish2000 Categories Internet Marketing, Marketing Tips (Last Updated On: May 26, 2020) The aim of any content marketing campaign is to spark your customers’ interest or solve a problem that they have. I have a simple system I use to ensure I’m sourcing any content I reference from other sites. Although blog posts can certainly be a form of content marketing, they aren’t the only type of content you can use for content marketing efforts. Marketing mistakes can cost your business quite a lot in lost revenue and other expenses. Taking Audience for Granted It features the actor going on wild adventures that take him to the wilderness where he makes a wolf family. That way, you’re quoting and citing a source, instead of stealing content. It’s been said that 43.7% of statistics are made up on the spot. Content marketing campaigns can center around infographics, videos, eBooks, white papers, and more. You’ll also be able to see where it’s exceeding expectations and then throw some more effort into those areas to further increase your results. But what if you can’t access the Google Analytics for a page of your site, like a guest blog post? Content marketing, SEO, and more is all about relevant, quality content that provides value. These donuts are fun and the artist did a great job. Not Addressing Your Audience And Their Pain Points Directly; 3. He is the co-founder of NP Digital and Subscribers. Because I have remote workers, I use tools like Slack to communicate with them. Let them know with a CTA! Content marketing can be a powerful strategy for your business and it can result in a lot of growth for your business as well. KPIs will be the metrics that matter the most for your content and will help you evaluate success, analyze what to improve, etc. It’s caused quite the controversy with fans of the game, who took to Steam to give it bad reviews over the incident. The content landscape is far too competitive. Even several years after the Boston Marathon attack, Adidas caught backlash for a tweet congratulating survivors. With these analytics reports tied into your Salesforce and other analytics, you’ll see a broad picture of your marketing ROAS. The reason Disney had to sever ties with both YouTube was that they pushed the boundaries too far. Source. A common misconception is that content marketing is only appropriate for outreach and lead generation, but the truth is that content can help brands create … Knowing the goal of your content and what metrics you’re using to evaluate it is one thing, actually using that data is another thing entirely. Sometimes you can’t help the timing, but other times, you’re simply taking advantage of newsworthy events that you shouldn’t. United Airlines, for example, created a media storm when its flight attendants forcibly removed a passenger from an overbooked plane. Even if he or she assumes the correct word, chances are there that the meaning will be not clear. It may seem like we hear about content going viral all the time, but it’s actually a rare occurrence. Sure, we can learn from our mistakes. If the goal of your content is brand awareness, then KPIs might be impressions, visits, time on page, shares, etc. It takes a team of professionals to keep all of these marketing initiatives running. Then, when they’re ready to buy, it just makes sense for them to come to you. I relieve stress for companies and that’s the type of content I create. People pay attention to who you associate with. Less than 1% of content goes viral, so it’s a misstep to assume or expect that your content will. Anything less than that won’t break through the noise or deliver results long-term. Not documenting content marketing strategy According to Content Marketing Institute […] There are many challenges to deal with until you create a successful content marketing strategy, so it’s time to start improving the chances of reaching the set goals by eliminating any common mistakes. Everything you put online is available to steal. The first disadvantage is that your reader will get distracted. The commercial infers some very explicit acts between the man and his wolf pack, and they content isn’t safe for work. Another common mistake is giving up too early on your content. What website should we analyze? Home » Marketing » 8 Biggest Content Marketing Mistakes to Avoid. Deposit After I write a draft, I move it through various columns until it’s published. Before quoting any statistics, graphs, or sources, be sure to thoroughly research their credibility. PewDiePie wasn’t the only one who lost his Disney contract. According to Internet World Stats, there are over 320 million Internet users in North America. Even if content is deleted, it’ll be archived on the Wayback Machine at archive.org. It’s important to take a stance when creating content. Learn how your comment data is processed. We all make mistakes, but instead of making your own, learn from people who have been there before. 1. Never start any digital marketing project without ways to quantify data. Read More Poor timing is one of the common content marketing mistakes. Strategically repurposing your content is a great way to identify opportunities for supporting content and create them. From magazines and TV shows to live events and more, it’s the in thing to do. How do you know if your content is making a difference for your business? It’s also extremely profitable if you do it right. Businesses, executives, and entrepreneurs constantly create content, but it’s important to stay on brand, or you’ll be remembered for the wrong reasons. and then craft your content around that. PewDiePie, mentioned above, lost his Disney contract in 2017 because of an anti-semitic video. A lot of Uber’s rabid fanbase stuck to ride-sharing over taxis, but are now using a competitor. The Digital Millennium Copyright Act was enacted by the government to allow creators control over their content. Producing poor quality content is one of the biggest content marketing mistakes to avoid. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. You’re likely to like someone who shares that interest, so keep that in mind. Focus your content on your brand and business. But, if your target audience isn’t there, it may not make sense to promote your content there. The Internet has no shortage of wrong answers, and you don’t want to be a source of fake news or other misrepresented content. Do you want them to call you? If your content topic matches their interests and provides value, it has a chance of performing well. When I contribute to Huffington Post or Forbes, for example, I don’t get traffic reports from them. If they do, they don’t always offer them. If the main goal of your content is lead generation, then perhaps the KPIs would be metrics like downloads, form submissions, calls, etc. We want to create a plan that works within your budget [ratings] Top 10 Forex Brokers. My only question is, will it be yours? That’s because my business doesn’t involve politics, so I stay uninvolved. Are there any forums they spend a lot of time on? So, do some research beforehand. YouTuber Jake Paul suffered a similar fate over the summer. CEO, Eyeflow. You also need to put a plan in place for outreach and promotion. Plenty of content marketers have grown successful businesses and they have the experience to help you avoid mistakes. Also, the American Psychological Association found the 2016 election to be a major source of stress in this country. After his wild antics created controversy in the media and among neighbors, Paul was let go from his Disney contract. Of course, there are risks to building a team as well. Your content should engage human readers and also have a good chance of showing up in search results too – including good SEO practices on your content can help your content do that. When planning the content marketing strategy for your business, one also needs to be careful of the most common content marketing mistakes to avoid! However, not everyone who becomes a lead is ready to be a customer right away. If you get caught up doing something wrong like this, do the right thing like Adidas and apologize. Soon after, the CEO released a statement praising the employees, which made things even worse. 10 Most Common Digital Marketing Mistakes To Avoid And How To Fix Them; Top Marketing Strategy Mistakes + Solutions. For example, check out the United States Census Bureau information at USA.gov. You're moments away from growing your traffic A strong marketing campaign will connect you with the right customers, get people talking about your company, introduce your product or service to the media, and set up your business for financial success. This is what I’ll be covering in this blog post. I don’t cause stress and don’t want my brand associated with it. There isn’t one right way to do content marketing, but there are definitely content marketing mistakes you should avoid. As you read my blogs and watch my videos, you’ll notice a lack of political content. Producing poor quality content is one of the biggest content marketing mistakes to avoid. Unless you have some data to back up your assumptions, the content you create could be irrelevant. If you want my team to just do your marketing for you, click here. Content marketing is an ocean and businesses do struggle with being able to do content marketing appropriately. There are a lot of things that can affect the quality of content. 4,500EGP . If you underestimate your audience, you create the Kendall Jenner Pepsi fiasco. What's your yearly revenue? Content marketing offers several potential benefits to your business. MIND Development & Design, LLC 313 West Liberty St Suite 119 Lancaster, PA 17603 Phone: 717-517-8383 Email: [email protected]. Login Free Class. What content marketing mistakes have you made? You’ll be able to tell whether your content met the goal, how well it did or didn’t meet expectations, and also determine how to improve in order to keep growing. It can help you grow your brand presence online, connect with customers in a meaningful way, increase revenue, and more. Your email address will not be published. Content is like a tattoo — it sticks with you, and people don’t always like their art as it ages. It is easy to be so wrapped up in finding new clients and keeping them happy, that you forget to use resources to help you. Although they’re not seemingly direct competitors, Heineken’s response signaled an obvious shift in tone and sales for both companies. Figure out who your target audience is, what their big problems and pain points are, what they care about most, how they like to use social media, etc. If content is allowed to become outdated, it’s less relevant and less useful, which means it’s not going to perform as well. Before you publish content, make sure it’s something you want everyone to see. But since everyone is blogging and creating new content, you cannot afford to make any mistakes that could affect your chances of ranking in the search results. 24 Big Mistakes You Should Avoid in Content Marketing Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix). Content marketing has seen its share of changes over the past several years, much of which is thanks to ever-evolving technology and the rise of social media. Sign up for your newsletter? Let’s get started. Dec 28, 2016 Dec 30, 2016 by Brandon Gaille. Content platforms like YouTube offer their own analytics. Use them. It’s nice to see entrepreneurs rushing to rebuild from the devastation, but is this really the way? Think about how you will promote the content you’re creating and where it will have the most impact. Content marketing comes with a wide variety of significant potential advantages. Your work does not end after publishing a content. Anything less than that won’t break through the noise or deliver results long-term. Though it would be nice if content marketing was as easy as starting a blog and watching the leads roll in. If you’re just starting out in content marketing, things can get hectic. Content that is inconsistent with your brand or doesn’t match your brand messaging can also put potential customers off. If you want your content marketing efforts to earn you a high return on your investment, you have to approach what you do strategically. Home | The Mind Blog | 11 Common Content Marketing Mistakes to Avoid. I hope you enjoy reading this blog post. Media, educational, and government websites are great places to double-check facts and figures before using them. As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. Content marketing is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing arenas. Consider this commercial for the Toyota’s Rav4 featuring actor James Marsden. It might not make sense to continue promoting it as heavily as you did upon initial release. That’s a lot of directions in which to focus your time. Keeping these common content marketing mistakes in mind and avoiding them can help you get the most benefit from your content marketing efforts. This page indexes over 305 billion web pages for prosperity even after they’re deleted or removed from search engines. And, it doesn’t matter how well-written, researched, or designed your content is – if your audience doesn’t care about it, it’s not going to deliver for you. It’s common in content creation to want to push artistic boundaries. Do they respond well to email? After a prank video, a public backlash started. I'm determined to make a business grow. Remember your favorite childhood toys like Transformers and Teenage Mutant Ninja Turtles? Otherwise, your brand may end up being remembered for all the wrong reasons. You want to be checking in on how your content is doing as you’re actively promoting it and then continually checking in on its performance after that point. Followup could be a simple email newsletter, an autoresponder series, manual outreach, something else, or a combination. Content marketing is the way to go if you are looking to generate more traffic and leads. Avoid these mistakes by respecting your audience’s intelligence. Contents. What’s your email address? But, there are a lot of content marketing mistakes that can hinder your efforts and seriously drag down any potential benefits it could have offered. Your content should serve a purpose and it should also have logical next steps for your potential customers to follow. In fact, Lyft has been on the upswing and has gained market share ever since. Before publishing any content, make sure you’re ready for it to be a permanent part of your brand. It’s important to maintain a brand image. The point of content marketing is to connect with potential customers, build relationships with them, and to also generate leads. If you’re a new marketer, this may be quite scary to you. By implementing these tips, you can save your content marketing strategy. Make sure it’s a stance you’ll be proud of in 20 years because people will remember it. 10 Content Mistakes to Avoid. This database is updated with current employment, pay, productivity, and other statistics about our country’s workforce. For that, we use free tools like SEMRush. Another way to ruin content is to release it at the wrong time. How do you ensure that your content marketing strategy is effective? If you blindly focus on creating content with no direction or audience research, you can end up in a lot of hot water. If your website isn’t up to par, contact us for a meeting of the MINDs to talk about how we can help get it back on track! Knowing answers to questions like these can help you create a plan for content promotion that not only gets more eyes on your content, but also allows you to get in front of the people that matter the most for your business. aPHRi™ | Associate Professional in Human Resources – International. Without these analytics, you’re flying blind and can’t quantify the success or failure of your content marketing efforts. Thoughtless marketing, however, can do the opposite. I didn’t want to be judged. 13. You can also keep your content from going stagnant in the first place by focusing on evergreen topics that are not limited by time. Be careful what assertions you make. People love to see justice unfold before their very eyes. This mistake can be avoided by making sure you spend time continuing to update your content after it’s published. Despite being a popular star for brands with a net worth of over $20 million, it had to sever ties. In fact, the same study shows that companies are using content on an average of 13 channels. A lot of what goes into writing great content falls in line with SEO best practices. Home » Blog » Content Marketing » 4 Content Marketing Mistakes to Avoid (and What to Do Instead) It’s true: content marketing is one of the best ways to bring in new leads. In fact, research from the Content Marketing Institute found that the majority of B2B marketers are looking to increase content creation. This ensures that I can scale up my content efforts without diminishing quality. You can also check out the U.S.Bureau of Labor statistics at BLS.gov. Content marketing mistakes like this from an influencer and model can be devastating. Politics are divisive, and it’s not up to you as an entrepreneur or executive to get involved. It’s tempting to jump in and start content marketing yourself. Fill out a form? I use professional videographers for my YouTube videos. 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